How Moshi Monsters Built a $100 Million Transmedia Monster (Engage Preview)

By Team Engage On January 21, 2011 · 1 Comment

Mind Candy‘s Moshi Monsters virtual worlds passed 29 million registered users across 150 countries in October last year and Michael Acton Smith, CEO, Mind Candy projects $100 million in product sales driven by Moshi Monsters this year. “The most successful kids entertainment properties of the future will have online experiences at their core, rather than a TV show or film,” according to Smith. In a special presentation at Engage Conference and Expo on February 16, 2011 Michael will discuss how they have expanded the Moshi Monsters property from the web into a wide ranging transmedia property that now encompasses, iPhone apps, books, trading cards, toys, magazines and video games.

Michael is speaking as a part of Engage’s robust 2 day conference program offering 54 sessions in 6 conference tracks. More than 100 speakers are providing expert lectures and panels. Online registration for the Engage Conference ends February 11th. Our lowest price available – only $795 – gets you into the full 2 day Engage conference with meals. That’s a savings of $300 off the onsite price.