McDonald’s Head of Social Media, Rick Wion, to Deliver Engage! Keynote

By Team Engage On January 5, 2011 · Leave a Comment

Rick Wion, Head of Social Media for McDonald’s USA, will deliver the day two keynote at the Engage! Conference and Expo taking place next month, Feb. 15-16, in NYC. Engage provides companies the critical information they need to reach kids and youth through digital technologies. Now in our 5th year, Engage 2011 is focused on tools and strategies for reaching the constantly connected consumer, with a focus on both online and mobile digital media and devices. More than 95 speakers will provide insight into the latest strategies, technologies and techniques.

As McDonalds USA’s Director of Social Media, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement. Using new trends and technologies to enhance digital storytelling around McDonald’s balanced menu options is also a key driver behind the brand’s endeavors. McDonald’s USA is the leading foodservice provider in the United States serving a variety of food to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. 11,000 of the company’s U.S. restaurants offer free Wi-Fi. Rick’s keynote will take place on February 16 at 9:30am in Hall E of the Javits Convention Center.

Rick is joined by featured speakers including:

Brian Reynolds, Chief Game Designer, Zynga
David Aronoff, General Partner, Flybridge Capital Partners
Scott Chambers, Senior Vice President of Worldwide Media Distribution, Sesame Workshop
Matthew Evans, Senior Vice President, Nick.com and NickatNite.com
Julia Fitzgerald, CMO Toys, Sears Holding Company
James Jones, VP, Creative Production, Digital Media and Gaming, Hasbro
Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo
Raph Koster, VP of Creative Design, Playdom (Disney)
Peter Marx, Vice President, Business Development and Digital Studio, Qualcomm
Cynthia Neiman, VP, Marketing & Business Development, Mattel
and many more…

Early registration for Engage! ends January 14, 2011. All access passes are available for only $695 – a savings of $300 off the onsite price. One Day Passes are available for $345 until Jan. 14th Registration gains also gains you access to Toy Fair which runs concurrently. Engage take place February 15-16, 2011 at the Javits Convention Center and Toy Fair runs February 13-16. Registration information and conference details are available online at http://www.EngageExpo.com