Sulake‘s Habbo virtual world has announced revenue for 2010, declaring the year one of its best ever with an average revenue per paying user (ARPPU) of $29.53. According to Habbo, three-quarters of users who pay for a virtual item once go on to become repeat customers. Typically users can acquire or create premium virtual items through a paid monthly subscription or by microtransaction purchases with an average value of about $1.34 (1 Euro) each.
Through microtransaction sales of virtual goods, Habbo generated $6 million in revenue for December 2010 alone. While Sulake did not disclose its or Habbo’s annual income, the company said it was up 25%. year-over-year. Habbo drew a peak of 8. 7 million monthly active users in 2010, with over 42.5 million player characters active in the year out of the 199 million registered. Roughly 2.6 million users are logging into Habbo through the virtual world’s Facebook app, with paying players spending an average of 93 hours per year in the world. Users exchanged 1.4 billion virtual items, five times more than they purchased directly from Sulake.
Roughly 51% of Habbo’s users now are between the ages of 13 and 17. Another 30% are between the ages of 18 and 24. All users spend a grand total of about 400 million hours in Habbo, with 16.5 million users spending more than 10 hours per week. Sulake expects Habbo’s revenue to continue to grow throughout 2011. Earlier this year, Sulake reported its best half-year earnings to date, with the company taking in $37.9 million in a period of six months.
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