DeNA‘s Mobage mobile social network will launch internationally in April 2011. A private beta of the Open Mobage Smartphone SDK featuring fifty private partners will begin immediately. The international Mobage platform will be driven by a new technology called ngCore designed to let games be deployed worldwide, across numerous mobile devices. DeNA’s recent acquisition ngmoco is leading development of the ngCore technology and the Western version of the international Mobage service.
“Today we are excited to detail the long-term vision for Mobage worldwide while we also make huge strides in the short term by empowering global game-makers with a paradigm shifting SDK,” said Neil Young, CEO of ngmoco, in a press statement. “With ngCore, we are providing a technology framework that allows for the rapid development, deployment and iteration of optimized native quality applications that can be deployed globally, across platforms and across devices.”
The companies participating in the private beta of the Open Mobage Smartphone SDK will include Hudson, Square-Enix, Take Two Interactive, Nexon, SGN, Gamevil, RockYou, PlayFirst, Mochi Media, Gameview Studios, Flipside 5, Nimblebit, Lumos Labs, Playforge, Ricochet Labs, and Bolt Creative. Partners using the Open Mobage Smartphone SDK will be able to write a game’s code once in ngCore, then instantly port it to Android, iOS, Web, other smartphone operating systems, tablet operating systems, and even Web-enabled televisions with minimum modifications required at native quality and performance.
Mobage is the name of DeNA’s extremely popular Japanese mobile social gaming network. A version that makes the games playable on PCs is available through a partnership with Yahoo!, called Yahoo! Mobage. DeNA made it clear that it would launch an international version of Mobage late last month, building off of ngmoco’s Plus+ network. This announcement is the first public mention of ngCore or the Open Mobage Smartphone SDK. DeNA’s international push comes off announcements of extremely high earnings from its Japanese operations.
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