Welcome to the Engage Digital Wrap-Up for the week of December 11, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement.
- APIv2. You’re Going To Like The Way It Looks. I Guarantee It.: Foursquare’s APIv2 has entered beta, with all Foursquare developers now encouraged to use it.
- CardPool Lets You Cash In Gift Cards For Facebook Credits: Gift card reseller CardPool will now pay users for their unwanted gift cards instantly in Facebook Credits.
- Home Is A ‘Nice Chat Room, Not An Awful Lot More’ – Microsoft: Microsoft says it has no interest in building an Xbox Live virtual world that could compete with Sony’s Home.
- Loopt Tries To Adapt Around Facebook’s Places With A Richer Interface: The latest version of Loopt revises the service’s check-in data so it’s closer to Facebook Places’s database. The new app also features a substantial homepage redesign.
- MindJolt Delivering Social Games To Broadcast Interactive Media Network: MindJolt has negotiated a deal that will deliver its catalog of social games to Broadcast Interactive Media’s network of over 900 Websites, which reach over 110 million users.
- MySpace Gets Its Own Applifier-Style Bar With Game-Promo: Game-Promo is a new social game cross-promotion service for MySpace, comparable to numerous similar services on Facebook.
- “Pet Society” Sells 90 Million Virtual Goods Per Day: Pet Society’s 20 million monthly active users buy 90 million virtual goods per day. Pet Society isn’t even Playfish’s top-performing title in that regard, either. The company’s hottest game now is FIFA Superstars.
- Planet Calypso To Auction Largest Virtual Property Yet: Medusa’s Head Islands: Planet Calypso is preparing to auction off the largest single virtual property ever sold, the Medusa’s Head Islands. The price will be a minimum of $50,000 and like to be much, much higher given Planet Calypso’s history of record-breaking virtual property auctions.
- Teenager Reported To Prosecutors Over Threats To Online Game Operator: A fourteen-year-old boy threatened DeNA that he would kill “five people” unless his Mobage Town account was reinstated. His account was banned after he harassed other users.
- Zynga Bringing Mafia Wars, FarmVille To Android: Zynga plans to launch Android ports of its leading social games Mafia Wars and FarmVille soon.
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