Zynga Chief Game Designer Brian Reynolds will deliver the opening keynote the first day of the 5th annual Engage! Conference and Expo, taking place February 15-16, 2011 at the Javits Convention Center in New York City. Engage provides companies the critical information they need to reach kids and youth through digital technologies. Just three years old, Zynga is the world’s largest social game developer with more than 360 million monthly active users and 65 million daily active users.  The company makes social games, including FarmVille, FrontierVille, Mafia Wars, Zynga Poker and others. The games are available on Facebook, MySpace and the iPad and iPhone.

Reynolds is joined by more than 50 featured speakers from a diverse group of companies, including: Disney, Hasbro, Mattel, Pepsi, Sears, Google, PBS, Cartoon Network, Cepia (Zhu Zhu Pets), National Geographic, WGBH, Interactive Toy, Mind Candy, Sesame Workshop, and many more.

Zynga has 1,300 employees and estimated revenues this year above $500 million, according to Venture Beat. Zynga is the most-profitable, fastest-growing, and has the happiest customers of any company that Silicon Valley-based venture capital company Kleiner Perkins has invested in, Kleiner partner John Doerr told told Venture Beat recently.

Engage 2011 is focused on tools and strategies for reaching the constantly connected consumer. The show’s focus includes online and mobile digital media and devices.  The Engage! conference schedule includes a number of tracks: App Strategy and Development, Social Games, Casual MMO’s and Virtual Worlds, Digital Kids – Business Strategies, Digital Kids – Creative, Design and Development, Digital Monetization Solutions and Gamification

About Brian Reynolds

Highly regarded as well for his mastery of the art of programming, Brian Reynolds’ dual specialty gives him the substantial advantage of being able to bring his own visions to life – and he has built a reputation for finely tuned gameplay. As Chief Designer for Zynga, Brian now applies these talents to the rapidly growing world of social network games, and with his cohorts at “Zynga East” is hard at work on new social strategy games!

A nineteen-year industry veteran, Brian Reynolds is recognized as one of the industry’s most talented and productive game designers. Honored by PC Gamer magazine as one of twenty-five “Game Gods,” Reynolds played a key role founding two successful videogame studios: Firaxis and Big Huge Games. Reynolds’ videogames have sold over 6 million copies worldwide, and he has masterminded the design of several smash hits including Civilization II®, Alpha Centauri®, and Rise of Nations®, as well as Catan® for Xbox360 Live Arcade.

Engage Early Registration Ends December 10th

Attendees can save $400 off the onsite price by taking advantage of the Earlybird registration - only $595 – until December 10, 2010. One Day Passes are available for $345 until December 10th. Registration gains also gains attendees access to Toy Fair which runs concurrently. Registration information and conference details are available online at http://www.EngageExpo.com

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