Meebo will launch a “first of its kind” check-in system for the Web on November 16, using a new browser bar extension called the Meebo MiniBar that will be available for the Firefox and Chrome browsers. Internet Explorer and Safari extensions are due later this year. Users will be able to “share” their location by checking in through Meebo when they visit a particular Website. The check-ins will allow users to share favorite sites with friends or other users that share similar interests. Beginning in December, Meebo will partner with brand Websites to highlight the check-in feature.
Projected partners include Macy’s, Sprint, L’Oreal Professionel, CMT, Fresh Air Fund, and PSI. Any blog, Website, brand, commerce, or gaming site can add a Meebo check-in button. After December, Meebo plans to eventually roll out check-in features to all 8000 of its partner Websites, which serve over 180 million unique users. Users who wish to check-in through Meebo will need to have their Meebo account and profile. A user’s Meebo profile will include check-in and sharing activity as part of a user news feed. Meebo users will have the option to build up a Meebo social graph by friending and following other users.
The idea is for Meebo users to discover new Webpages to visit through their news feed. Websites will also be able to construct their own pages on Meebo.com, similar to Facebook’s Fan pages. Brands and businesses on Meebo will be able to recognize frequent visitors to their Websites and highlight interesting new site content. When users visit a participating site and mouse over the Meebo check-in button, the user can see which other users have recently checked-in and the site’s total number of check-ins. Users who check-in to a given site regularly will be granted VIP status.
VIPs can share their check-in status to their Meebo pages, the site’s Meebo page, or other social networks. In the future, Meebo will power a rewards system that lets sites give VIPs rewards for frequent visits. Site check-ins through Meebo will be public by default, but users will have the option to make their check-ins private. Users can limit who contacts them, change email notification preferences, link (or not) Meebo activity to other social networks, and then choose which activities to share. Users will be able to delete Meebo check-ins.
Sharing content is the focus of the Meebo network, which aggregates content from “all” other social networks and communication channels into a single solution. Meebo users can also communicate with each other in real-time while sharing through the Meebo Bar, mobile devices, and the Meebo Messenger. Meebo is a privately held company and was founded in 2005.
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