Virtual world IMVU is pushing into the European market with the launch of its first Swedish localization, with localizations to follow in Dutch, French, German, Italian, Portuguese, and Spanish. IMVU is focuses on letting users chat and play games through their avatars. Users can purchase a broad range of virtual goods to customize their avatars and create their own virtual items. IMVU plans to continue expanding internationally into 2011. IMVU serves over 50 million registered users, over 11 million of which were already accessing the virtual world in English from Europe.
IMVU has kept growing where other virtual worlds weakened by focusing constantly on new ideas. The company recently issued a Mac client and also has a mobile offering for iOS, IMVU2Go. IMVU decided to start supporting social games in September to take advantage of that growing market. IMVU was founded in 2004 and serves over 10 million unique visitors per month. It expects to generate over $40 million in revenue for 2010 and generated over $25 million in revenue for 2009.
There are over 4 million virtual goods for sale in IMVU’s virtual catalog, most of them created by users. About 5000 new virtual items are added to the catalog every day. In the past 30 days, over 30,000 IMVU members sold an item to another user through the catalog. About 85% of IMVU’s revenue is generated directly by users, who buy virtual currency that is in turn spent on the site’s virtual goods. IMVU’s backers include Menlo Ventures, Allegis Capital, Bridgescale Partners, and Best Buy Capital. The company employs 101 people.
Join us for App Conference – October 18-19, 2012 in Santa Clara