Augmented reality firm Total Immersion has announced a strategic alliance with Adobe designed to accelerate market penetration of augmented reality apps. The alliance will focus on optimizing Total Immersion’s D’Fusion platform for developers working with Adobe’s Flash platform. This will include technical collaboration, education for Flash developers who want to add AR to their work, and joint efforts to deliver AR solutions to desktops in addition to mobile and CE devices that support Flash.
“We’re excited about our collaboration with Total Immersion,” said Scott Wellwood, Director of Business Development at Adobe, in a press statement. “We think AR is a perfect fit with Adobe Flash technologies, and we recognize Total Immersion’s market leadership to provide these interactive, 3D AR experiences. Total Immersion’s strong support of the Adobe Flash Platform ensures that end users will experience seamless and immersive AR content that runs in Flash Player and Adobe AIR.”
The ultimate goal of the collaboration is to make Flash a suitable development platform for augmented reality apps, with seamless playback on any platform that supports Flash. Total Immersion will leverage the new Flash Player and Adobe AIR 3D APIs when they are made available. While a lot of AR development now focuses on mobile handsets, another form of augmented reality app leverages desktop webcams and printed materials. The partnership between Adobe and Total Immersion will likely focus on this type of AR.
“Teaming with Adobe will further demonstrate the power of AR to deliver engaging experiences that promote brand loyalty, open up new ways to reach consumers, and lead to new forms of monetization,” said Bruno Uzzan, CEO and co-founder of Total Immersion, in a press statement. “AR as a platform will scale and mature only with standardization and true accessibility, no matter which device the consumer is using. Our work with Adobe will go a long way toward achieving this goal by providing stronger integration with the Flash Platform.”
Join us for App Conference – October 18-19, 2012 in Santa Clara