Engage! and Toy Fair Partnership Means a Focus on Digital Kids Product, Monetization and Marketing

We announced our the co-location of Engage! Expo and partnership with American International Toy Fair in June but thought it worth repeating here for who have tuned in more recently and may not be aware of the relationship. For those of you who don’t know, Toy Fair is the largest toy and youth product exhibition in the Western Hemisphere. More than just toys, Toy Fair is attended by a who’s who of leading companies focused on the burgeoning youth market.

Through a joint partnership both Engage and Toy Fair are co-locating in the Javits Convention Center. The 108th annual Toy Fair will be held February 13-16, 2011. The 5th annual Engage! Expo will overlap with Toy Fair on February 15-16, 2011. The full 25,000 Toy Fair attendees will have full access to the Engage! Expo show floor and Engage! attendees will also have access to the Toy Fair showfloor.

The Engage Conference will include a dedicated track on digital kids, dads and moms and will include sessions on marketing, product design and development, creative and monetization. Expect the subject of youth to once again be a major theme at Engage! More details will be announced here and on our twitter stream in the coming weeks.

If you want to get involved as either a speaker, sponsor or exhibitor please contact the following individuals: For speaking contact Tonda Sellers at tonda @ engagedigital.com. For sponsorship and exhibitor details contact Tim Williams at tim @ engagedigital.com

Join us for App Conference – October 18-19, 2012 in Santa Clara