SuperData Research has announced the results of its initial study of the European virtual goods market, estimating the market’s value at $1.02 billion for 2010. This means European players spend similarly to North American players on virtual goods in social and online games that are similar to their North American counterparts. The study is based on a “unique dataset” collecting over 10 million transactions conducted by over 1 million users.
More detailed data is being issued in a series of reports focusing on data for specific countries, including data regarding peak ARPPU, seasonality, and how users like to pay. Currently planned are reports for the Benelux, Eastern Europe, the Mediterranean, and Scandinavia. Available now are reports for Turkey and Greece. The preliminary report data released so far finds that the UK, Norway, the Netherlands, Germany, Belgium, France, Spain, Italy, Turkey, and Russia are Europe’s ten top virtual goods markets.
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