Ad offer network Offerpal Media has officially changed its name to Tapjoy, initially an iOS developer that Offerpal acquired earlier this year. A post to the company's official blog says the change from Offerpal to Tapjoy is to reflect the company's move away from ad offers as its primary revenue stream. While Offerpal was primarily about ad offers when it launched in 2007, the company now views itself as primarily an alternative payment provider and mobile monetization firm.
Tapjoy will also continue to push into new businesses not directly connected to payments or monetization. The company's SocialKast platform is a move into social games distribution outside of Facebook, while the company also runs a pay-per-install network to promote mobile apps. The company also says the renaming reflects the fact that Tapjoy has now been fully integrated into Offerpal, and that everyone liked the Tapjoy name better.
In the future, Tapjoy plans to move its company headquarters to San Francisco. Offices in Fremont, Tokyo, and London will continue to operate. In an interview with MobileBeat, Tapjoy CEO Mihir Shah also says that Tapjoy's mobile monetization service was simply growing more quickly than Offerpal's ad offer service, which was dealt a serious blow earlier this year when Facebook partnered with competitors TrialPay and Peanut Labs for Credits monetization.
It's also clear that the company is ditching the Offerpal name because Offerpal was the main ad offer network under fire in last year's ScamVille controversy, which sought to expose misleading and fraudulent offers that were making it through largely automated systems. While many of the ad types under fire were served on multiple ad offer networks, a clash between TechCrunch's Michael Arrington and then-Offerpal CEO Anu Shukla made it seem like Offerpal was defending the misleading ads.
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