PlaySpan has officially launched its Monetization-as-a-Service (MaaS) platform, which combines PlaySpan's payment services options with an analytics dashboard and fraud management tools that are part of a PCI and SAS-70 certified hosted service. The service has attracted over 100 customers during its last two weeks in closed beta. PlaySpan's MaaS allows publishers and developers to set up global payment systems in a matter of days, allowing for rapid scaling.
"PlaySpan’s UltimatePay and MaaS is a complete next-gen approach to payments. Instead of working with 15 different technologies and legacy systems, we are now on one common platform that manages monetization across our games," said Ana Gonzalez, Payments & Fraud Manager at ATLUS USA, in a press statement. "We went live in less than three weeks and our ability to innovate and extend our reach to a global audience has increased dramatically."
PlaySpan describes the MaaS as a "seven-layer" approach, offering partners funding sources, risk management, microtransactions and subscription payments, in-app optimized UI, storefronts, an analytics dashboard, and customer support. PlaySpan refers to this suite of services as the "MaaS stack," an approach that builds on the software-as-a-service model to reduce costs and increase revenues for partners.
Traditionally publishers and developers would need to either build-up payment and billing operations in-house or deal with a variety of third-party contractors that handled different services. PlaySpan says its Ultimate Pay-powered MaaS service is a superior alternative, since it provides partners with everything they need in a single platform. PlaySpan also says that its MaaS drives higher revenues, bigger conversion rates, and higher ARPPU (average revenue per paying user).
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