Japanese mobile social network DeNA says that top social developers for its Mobage platform generate $1 million in revenue per month. DeNA also says that the average ARPU for a Japanese social game on Mobage is $4, roughly four times higher than average ARPU for an American social game. In the past six months, DeNA says that sales on Mobage games have grown ten times larger.
"The amount of money to be made in Japanese social gaming is astronomical," said DeNA CEO Tomoko Namba, in a press statement. "By offering this platform and providing tools to help ease the transition, DeNA hopes to be American game developers' portal to the East."
The partnership, announced in April, gives Mobage a combined audience of over 90 million users. The combined product is called Yahoo Mobage and will launch on October 1. Both DeNA and Yahoo want to see more high-quality Western social games published on Mobage. DeNA says the platform can host games designed to be played on mobile handsets as well as on PC. DeNA is offering to handle localization, payment, and hosting needs for any Western developer who's willing to publish on Mobage.
DeNA employs four companies to localize and playtest Western games, with an average turnaround time of roughly one month. Hosting through DeNA will come from IDC Frontier, Japan's top hosting service. For payments, DeNA will help foreign developers create Japanese bank accounts and access their revenue through international bank transfers. DeNA is already attracting developers from China and Southeast Asia.
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