Itsmy Relaunching As Mobile Games Portal

Gofresh will relauch its former mobile social network itsmy.com as a mobile social game portal in August. Itsmy launched the first social games on its network roughly a year and a half ago. The company's mobile browser-based game offerings have proven so successful that now Itsmy wants to focus entirely on gaming. Itsmy is planning to deliver casual games to touchscreen phones through other mobile social networks. 

"There is a huge interest from users and social networks for games that can be played across social networks with all mobile devices and phones via the integrated mobile internet browser," said Itsmy CTO Jukka Saarelainen in statements made to Pocket Gamer. "In contrast to the online social area with games for all age and interest groups, the market for mobile web games is still in its very early days."

Over the past year, Itsmy has launched over 50 free-to-play games in the US, Germany, Spain, Italy, and UK. CEO Antonio Vince Staybl says that 97% of itsmy.com users played games on the site and 15% of those players spent money on in-game virtual goods. Users generally spent 35 minutes per day gaming on the site, split into two or more different sessions. 

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