Samet Privacy, creator of the kidSAFE Seal Program, is putting its COPPA Training Workshop up for sale, for individual or
corporate use. The workshop trains users in the details of the
Children's Online Privacy Protection Act. The act dictates federal
regulations regarding child-oriented websites, including a provision
requiring a parental consent notification for any site to accept
information from children under 13. Since the law was enacted in 2000,
the federal government has taken action against corporations such as
Hershey Foods and Mrs. Field's Cookies for failing to comply with
COPPA, including a $1 million penalty made against social networking
in 2003.

Samet's COPPA
Training Workshop attracted over 100 attendees in June 2010, and
promises services targeted to "all relevant industries," including
online games and virtual worlds. The workshop is divided into two
parts: a 6-factor test illustrating when COPPA applies, and a detailed
analysis of COPPA requirements. Individuals can purchase the workshop
parts without audio ($275 apiece or $500 together), or with audio ($400
apiece or $750 together). The cost of the corporate package (which
includes personalized consultation) starts at $2,500 for businesses
with less than 50 employees, up through $10,000 for businesses with
more than 5,000.

– Elizabeth Ellis

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