Announcing our Location-Based Marketing Summit – Sept. 29-30, 2010 in NYC

We are taking a big step into mobile and location today.  Location-based services (LBS), defined as information and entertainment services that are accessible through mobile devices utilizing an user's geographical location, represent the next generation in media and marketing. Already, over 200 million people worldwide have smart phones and that number is climbing fast. Millions of consumers are using location-based applications and more are signing up every day.  Foursquare and Gowalla are grabbing headlines and dozens of other players are developing innovative services. 

With this in mind we are pleased to announce the Location Based Marketing Summit, taking place Sept. 29-30, 2010 in New York City. The event is designed for brands and agencies seeking to understand and maximize marketing and business strategies to reach consumers using location-based marketing technology and services. Attendees will gain exclusive insight into a variety of LBM platforms, both current and future, hear from companies who've made the journey, and learn from their experiments and activities. 

Marketers and media companies cannot afford to ignore this new, enhanced avenue to engage with consumers.  The technologies are new, features and enhancements iterating rapidly and best practices in leveraging location are just now being established. There is a lot of buzz surrounding this space and until now detailed analysis and strategies have remained scarce.  LBMS ttendees will walk away with a deep understanding of what works and why and be able to take the next steps in implementing LBS into their marketing strategy.

I hope you can join us this Sept. in NYC.  The Earlybird registration rate is $595. Readers of Virtual Goods News can receive an additional $100 discount with the discount code VGNVIP, bringing the price to $495.

Early confirmed speakers include:

Laura Castronovo, Director of Research and Strategic Marketing, New Jersey Nets
Matt Galligan, CEO and Co-Founder, SimpleGeo
Dan Gilmartin, VP Marketing, Where
William Hurley, CTO, Chaotic Moon Studios
Rob Lawson, CMO, Brightkite
Geoffrey Lewis, Co-Founder / CEO, Topguest
Tasso Roumeliotis, Founder and CEO, Location Labs
Simon Salt, CEO, IncSlingers
Rahul Sonnad, CEO, Geodelic
Joseph Stetson, Senior Director of Marketing, New Jersey Nets
Sam Taggart, Project Manager, VaynerMedia
Chris Treadaway, CEO, Lasso

More speaker confirmations are on the way.  We hope to see you there.

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