Today mobile pay firms Boku and Zong announced that they would launch direct carrier systems compatible with the Android mobile phone OS. Both systems will allow Android customers to complete in-app payments without leaving the app.
Boku calls this feature "one-tap approval" and will launch it through its Paymo service. Consumers will not need to register or create new accounts to use these new payment methods. Boku's solution will be available in over 60 countries while Zong's will be available in over 30 countries.
"Mobile developers have customarily focused on the iPhone because it has been difficult to monetize applications on Android. But now with over 100,000 new Android handsets activated daily, the market opportunity is growing rapidly and with an easy payment tool, developers will now be able to easily generate revenue from that market," said Zong CEO David Marcus in a press statement.
Transactions in the Android payment system will be secured by authentication that requires the purchaser to have physical possession of the mobile device. The system is similar to the Android support PayPal announced a few weeks back, but the Boku and Zong solutions will bill directly to a user's carrier bill. Developers interested in using the alpha test of the Boku SDK can obtain it here, while developers interested in the Android solution can go here to request invitation into the private beta.
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