Moshi Monsters developer Mind Candy is beginning development of its own casual games portal, judging from a recruitment notice the site has listed on the professional social network LinkedIn. The notice says Mind Candy is looking for "a highly talented and entrepreneurial head of Mini Games" for a "standalone mini-games site outside of www.moshimonsters.com." The new hire will also oversee development of new mini-games for Moshi Monsters.
Mind Candy announced in the notice that it plans on adding "dozens of mini games from a wide range of talented developers" to a new game-oriented section of the Moshi Monsters site. It is possible that the separate games portal Mind Candy discusses in the notice may well leverage the same mini-game content, just outside of the Moshi Monsters context.
Job duties for the new hire will include "every aspect of developing a successful mini games site, such as identifying great games, negotiating with developers, analyzing site data, generating revenue, and liaising with internal departments to ensure the project is a success." Mind Candy also owns the educational virtual world Tutpup, which it acquired specifically for its mini-games last year.
At roughly two years old, Moshi Monsters is one of the most successful virtual worlds left on the market. It serves over 15 million users and has begun to spawn real-world licensed merchandise. Moshi Monsters monetizes through a blend of virtual goods and subscription service. Given the Tutpup acquisition, it's possible Mind Candy's planned on expanding into the games portal business for quite some time.
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