This week Ubisoft launched its second social game, Horse Gaga. It's a take on the virtual pet genre that focuses on raising horses. It may be cloned from a French social game called Equideow, according to Inside Social Games, but also seems to be influenced by the horse care games Ubisoft released for consoles as part of the Petz line. The game's goal is to breed and train champion racehorses that can win competitions with other players.
Horse Gaga features virtual goods and two virtual currencies, time-based Horse Coins and cash-based Horse Cash. You can focus your buying on functional items that help you win races, but decorative virtual goods for customizing your horse and stables are also available. You can visit friends' stables and earn achievement's, too. All standard stuff for most social games now.
Ubisoft's first project as the 2009 social game TickTock, which was a startlingly original game about disarming bombs. Horse Gaga is far more derivative of already-established pet care games, which may mean it's more likely to become a big hit. While virtual pet games are generally still big business, there's no Zynga-branded HorseVille out there yet.
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