Today the social game developer Playdom announced that it would partner with Moblyng to release versions of its top games Mobsters, Sorority Life, and Social City for Android and Palm's webOS. The Android version of Mobsters is currently available. Moblyng also announced that it had raised another $2.65 million from existing investors Mohr Davidow Ventures and Deep Fork Capital, as reported by TechCrunch.
For Moblyng, this deal marks a major point of transition. Previously Moblyng has developed and released its own games as proof of concept for its multiplatform technology. Going forward, Moblyng intends to cease development of new apps and instead begin working primarily on mobile conversions of major social games. Upcoming clients include LOLapps.
"We built our own apps to make some money, but we wanted to prove this stuff would work," said Putney. "There was a lot of skepticism a year ago about HTML5 games. When Playdom embraced that, it clearly validated what we're doing. Most of our work going forward will be with existing Facebook developers and holders of strong IP."
Moblyng CEO Stewart Putney makes it clear that his company is betting high on the impending success of the HTML5 standard. Since HTML5 is compatible with mobile Web browsers and the virtual goods model is taking off in mobile gaming, Putney foresees social developers working primarily with the HTML5 standard within a year's time.
By publishing mobile versions of major games, social developers can achieve two different goals. They can monetize better by making sure the most committed power-users for a given game can keep playing and buying virtual goods around the clock. As the DLs from power-users send a social game up a mobile platform's popularity ranks, the game will begin to acquire new users.
Moblyng's ports will use Facebook Connect where possible so that users can log in to pre-existing accounts on their Android headsets. The Android versions of the games will feature full support for virtual goods and microtransactions. Putney says that Moblyng currently plans to bring most of Playdom's games to Android, though he can't comment on specific titles.
Putney says a particular strength of Moblyng's methods is that they can use a game's original assets and backend when building its HTML5 conversion. This also allows Moblyng to keep the mobile versions roughly in sync with the Web versions. Social games are typically updated weekly on the Web, sometimes even hourly, as new virtual items and features are introduced.
The future Putney foresees in social gaming is one where there is no true divide between Web and mobile as platforms, thanks in large part to HTML5's potential as a development platform. Current mobile browsers already support HTML5, with support announced for the upcoming iteration of Firefox and Microsoft's Internet Explorer 9.
"Games you see about a year from now will simply work wih all platforms," said Putney.
Join us for App Conference – October 18-19, 2012 in Santa Clara
- DHX Media Partners with YouTube on Paid Channels
- DreamWorks, Verizon Team on Million Dollar Turbo Racing League App Promo
- Apple App Store Hits 50 Billion Downloads
- Google Introduces Google Play for Education
- Kids Use iHeart Locket “Smart Necklace” to Connect with Diary App
- Warner Bros. Targets Girls with LEGO Friends for Nintendo
- AppCertain App Monitoring Service Debuts First App
- Rovio to Publish Third Party Titles Under New Rovio Stars Mobile Game Brand
- CPTV Partners with Ruckus Media to Create Digital Platform
- Saban Brands Welcomes Jack Sorensen as President of Mobile Social Games Division
- Austin Launching ‘Office of Innovation’; Forum Planned for August
- ProspX Collects $8.2M
- GILA LLC Works with Encryptics on Secure Data Management as a Solution
- HotSchedules Partners with Scoox to Deliver e-Learning Solution
- RetailMeNot to Integrate Google Wallet
- Silverback Enterprise Group Management Company Acquires FileBound
- Getting Accepted Into Top Incubators and Accelerators
- TechStars Opens Applications in Austin
- Building and Extracting Value from an Advisory Board
- ProspX Names Steve Gold New CEO
- Attend or Exhibit at Tech Career Expo WWDC
- Only 20 Days to AARP Health Innovation 50+ LivePitch
- AARP Health Innovation@50+ LivePitch Judges Announced
- 4,100 Job Seekers Participate In Sell-Out Tech Career Expo Austin 2013
- Video Walkthrough of the Tech Career Expo Austin
- Engage Digital To Support 2nd Annual AARP Health Innovation@50 + Startup Pitch Event
- Caprese Skewers passed around by the Dell and Pandora Tables at The Tech Career Expo
- Geeks Rule at the Austin Tech Career Expo Next Week
- Get your LinkedIn Profile and Top 3 Skills In Front of 47 Innovative Companies
- Microsoft, General Motors, Mitratech, Myspace, Digby and HostGator.com Join Tech Career Expo Austin Line Up
- Digital Kids Conference Registration Ends Tomorrow, Friday, Feb. 8th
- Tech Career Expo Returns to Austin, March 8-9, for Annual Technology Recruiting Bonanza
- Engage Digital and kidSAFE® Seal Program Launch First Ever Digital Kids Safety Summit
- Digital Kids Conference Emcee Spotlight: Joi Podgorny and Richard Gottlieb
- Introducing KidsWire
- Earlybird Registration Ends Tomorrow! Register Now.
- Tech Career Expo Austin has the Jobs You Need: 1,100 Open Positions Available
- Digital Kids Conference Earlybird Registration Extended to Tuesday, Jan. 15
- Digital Kids Conference Keynote Spotlight: Victor Lee of Hasbro
- Early Bird Registration for Digital Kids Conference Ends Next Week