Welcome to the Virtual Goods News Wrap-Up for the week of April 16, 2010. The Wrap-Up is where VGN spotlights stories that we didn't get to cover individually, but still make for interesting reading about the virtual goods industry.
Chinese MMO operator Giant Interactive announced a $.18 per share dividend today. Giant Interactive publishes freemium MMOs like ZT Online, Empire of Sports, King of Kings III, and Giant Online.
Now users who purchase the Microsoft Points virtual currency on Xbox Live can buy points in increments of 400 ($5) instead of 500 ($6.25). This is significant because most digital content on Xbox Live is priced in multiples of 400. Many users have long complained that Xbox Live's point prices were misleading.
Zynga is offering a new free virtual gift in its mega-hit FarmVille game that directly promotes its most successful new launch, Treasure Isle. As the name implies, a Treasure Seagull can be harvested for coins.
Yesterday Blizzard issued two new items for the World of Warcraft pet store: a new virtual pet called Lil' XT and the game's first-ever purchasable mount, called the Celestial Steed. Although it retails for a hefty $25, the Celestial Steed virtual good has driven so much traffic to the pet store that some players have had to wait in online queues of as many as 140,000 players to purchase it.
Little World Gifts has partnered with Tate Museum to offer the very first virtual item depicting artwork by master Pablo Picasso. The gift is an iPhone app that features an interactive reproduction of Picasso's Monument To The Spaniards Who Died For France.
The World Poker Tour organization is launching their own official Texas Hold 'Em poker app, with most of the Zynga Poker features and customizable avatars. Top players can also win big prizes like luxury cruises.
Join us for App Conference – October 18-19, 2012 in Santa Clara