Booyah Partners With Travel Channel To Promote MyTown

By On March 31, 2010 · Leave a Comment

Today the social games developer Booyah announced that it would partner with the Travel Channel to promote the new series Food Wars in its location-aware mobile social game MyTown. The partnership will allow MyTown players who visit locations featured in Food Wars to obtain branded virtual goods specific to the location's appearance in the series. [...]

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Buddy Media Takes $2M Investment Round

By On March 31, 2010 · Leave a Comment

Today the social media firm Buddy Media announced that it had raised a new $2 million round of funding from previous investors SoftBank Capital, Greycroft Partners, Ron Conway, and Bay Partners. Buddy Media plans to use the funds for expansion purposes, particularly to hire new staff developers and sales professionals.  Buddy Media is a firm [...]

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Micazook Developing Mirror World, Prepping Beta

By On March 30, 2010 · Leave a Comment

Micazook plans to release a beta of its upcoming mirror world, working under the title Project X, in the coming weeks, Managing Director and Founder Michael Fotoohi said at the Image Sensors Europe conference last week. Tweet

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SecretBuilders And LTL Prints Partner For Licensed Merch

By On March 30, 2010 · Leave a Comment

Educational kids virtual world SecretBuilders has partnered with LTL Prints to bring some of its characters and graphics to the real world. LTL Prints is now selling wall hangings and stickers printed with SecretBuilders-style avatars, animals, and even historical figures like Shakespeare or Jane Austen. Prices range from $10 for laptop stickers to $150 for [...]

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EA Vet Joins Social Gold

By On March 29, 2010 · Leave a Comment

Last year saw a steady stream of Electronic Arts executives depart the company for new roles with social game developers, but this may be the first instance of an EA exec leaving the company to move into the payment services space. This week Jambool, parent company of Social Gold, confirmed the hire of former EA [...]

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Digital Chocolate Launches NanoStar Platform

By On March 29, 2010 · Leave a Comment

This week sees the launch of social game developer Digital Chocolate's NanoStar platform, which allows users to obtain virtual goods and then use them in multiple NanoStar games. The virtual goods are avatars named after various personality types that can be imported into games running on the NanoStar platform, like NanoStar Castles. Once the goods [...]

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Quepasa Partners With Vixmo For Social Games

By On March 29, 2010 · Leave a Comment

Quepasa, a Latino social network, has announced a partnership with Viximo to integrate the latter's virtual goods and social games. While Viximo started as a virtual goods provider, it shifted to become a content provider last April. Its latest game is SnapMeUp, which allows users to buy, sell, and trade photos of each other. "We anticipate 'SnapMeUp' will [...]

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Quepasa Partners With Vixmo For Social Games

By On March 29, 2010 · Leave a Comment

Quepasa, a Latino social network, has announced a partnership with Viximo to integrate the latter's virtual goods and social games. While Viximo started as a virtual goods provider, it shifted to become a content provider last April. Its latest game is SnapMeUp, which allows users to buy, sell, and trade photos of each other. "We [...]

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Secret Builders Scores $2.3M

By On March 29, 2010 · Leave a Comment

Today Renaissance 2.0 Media, parent company of the educational virtual world Secret Builders,  announced that it had raised $2.3 million in new funding. Despite the world's educational theme, it still monetizes by selling virtual currency to its users, mostly kids aged 8 to 12. Parents can also buy subscriptions for their kids, which give them [...]

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60% Of Gamers Buy Virtual Goods

By On March 29, 2010 · Leave a Comment

Today the virtual economy services provider Live Gamer and games industry analyst service DFC Intelligence released data from a comprehensive study of virtual goods adoption among gamers. The study reveals that 60% of all gamers have purchased virtual goods, defined by the study as "an in-game good that was not a complete game." Among gamers [...]

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