Today the payment services provider Social Gold announced that it would partner with the white label social app developer LOLapps to power payments in apps that feature premium virtual gifts and virtual goods. LOLapps serves a community of over 40 million monthly active users, distributed across both user-created apps created with their white label tools and apps developed in-house like Band of Heroes and Diva Life.
Social Gold's had a busy year for new partnerships already, with Miniclip.com and GamerSafe among its clients. Social Gold's payment specialty is its commitment to developing ways to let users of Flash and other social games pay without leaving a game's app, a practice that the company claims will increase conversion rates as much as 50%.
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