AdKnowledge Launches Cambryo For Virtual Currency Monetization

Today AdKnowledge rolled out its Cambyo ad-sponsored payment gateway, which essentially lets consumers pay for virtual or physical goods (and services) by accepting ad offers. Cambyo also lets users pay directly if they want, using a host of typical paywall options like credit card and mobile pay. AdKnowledge will use its advertising technology to try and match users with relevant offers through Cambyo. 

Cambyo will command an ad inventory of 50,000 offers, with AdKnowledge promising the highest payouts possible. Users will be targeted with ad through demographic, behavioral, and conversion rate data that the Cambyo system tracks. The idea is to optimize payout by sending the move valuable offers to the users most likely to convert. 

Clients of Cambyo will have access to technology that lets them filter out ad offers, using both blocking and whitelisting technology. If this sounds a bit like Super Rewards's Offer Management Console, it should. AdKnowledge bought SuperRewards last year, with former Super Rewards CEO Jason Bailey now serving as General Manager of AdKnowledge's Virtual Currencies division (which includes Cambyo). 

This begs the question of why a client might prefer Cambyo to Super Rewards, but it seems like Cambyo is meant as more of an all-purpose monetization solution than Super Rewards. Cambyo is also clearly intended to be compatible with platforms that may not feature virtual currency, but still use a freemium model to sell digital content. Cambyo's Web site, for instance, uses the example of someone paying for software by accepting an ad offer. 

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