dimeRocker Launches Social Platform For Unity Games

By Alicia Ashby On March 11, 2010 · Leave a Comment

Today Overinteractive Media Inc (OMI) announced a new social platform for Unity games. Called dimeRocker, the new social platform allows Unity game developers to self-publish games through the dimeRocker turnkey API using client accounts. The dimeRocker version of a game can be easily deployed to social networks including Facebook and MySpace. DimeRocker's platform supports microtransactions, achievements, leaderboards, and viral channels like social challenges.

Right now the service is in beta with about 150 developers signed. Two games dimeRocker can confirm for the platform are Downtown East Side Games and Complex Games's Air Traffic Controller, which features microtransactions, and the SkyVu Pictures-developed Battle Bears, a port of an iPhone game. The dimeRocker port of the game took only two weeks to complete. The original iPhone version was downloaded over 2 million times.

Future iterations of the dimeRocker platform will include iPhone connectivity, analytics, and in-game advertising. The platform plans to monetize by selling virtual goods through a special cash item shop that OMI hopes to implement by the end of March. Users will be able to pay through a variety of methods through a "best of breed" paywall, including credit card, mobile, PayPal, and ad offers from Super Rewards.

The Unity engine is already a very popular means of creating browser-based games featuring 3D graphics, but dimeRocker's platform should make it even easier for developers to publish and monetize freemium social Unity games. OMI also hopes to do big business by convincing iPhone developers to create dimeRocker ports of their games for Web players. According to OMI, roughly half of the developers currently signed up for the platform's beta intend to create iPhone ports.