Sometrics Launches GameCoins Platform

Today Sometrics announced the launch of GameCoins.com, a virtual goods marketplace and social platform designed to help virtual worlds and online games both grow their reach and monetize. GameCoins.com will feature user blogs and friend lists that allow users to recommend games and virtual worlds to each other. Users will be able to obtain virtual goods and currency for favorite games through GameCoins.com using the Sometrics Offer Solution, an ad offer network. 

"This is the first time we’re going to consumers directly with our virtual currency products," said Sometrics CEO Ian Swanson, in a press statement.  "Until now, our solutions for earning that game’s virtual currency have lived within the individual games themselves.  But with GameCoins we can broaden the reach for all the publishers and games that partner with us.  It serves as a hub for consumers, to enable them to share their enthusiasm for a game with others and, while there, discover new games for themselves."

Sometrics was able to confirm GamersFirst and Playdom as launch partners for the new GameCoins service. Previously, Sometrics' main product has been its Sometrics Offer Solution platform for online game and virtual world developers. The Offer Solution both serves Sometrics ad offers and allows developers to optimize performance from any other ad offer networks they're using. GameCoins sounds somewhat similar to the PlaySpan Marketplace, though more social and less focused on trading virtual goods. 

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