Sometrics Issues 1 Trillion In Virtual Currency

By Alicia Ashby On March 2, 2010 · Leave a Comment

Today the offer solution firm Sometrics announced that it had issued over 1 trillion virtual currency credits through its ad offer platform in the course of the past year. Sometrics reaches 100 million individual user accounts on a variety of platforms, distributed throughout 228 countries. Sometrics serves an inventory of about 7500 ad offers, while also offering clients optimization software that lets them monetize other ad offer networks more efficiently.

Sometrics claims to generate eCPMs as high as $700 to $900 for its partners. Sometrics partners include Playdom, LOLapps, IMVU, K2, and Ijji.com. Over the course of the past year, Sometrics has added video ad offers (similar to gWallet's) and shopping incentives (similar to Offerpal Shopping) to its offer solution platform. With the ad offer space booming, it's no surprise that a product designed specifically to help partners manage multiple ad offer networks is performing well.