Today the mobile payments company Mobile First announced that it was adding a new product to its suite of SMS billing solutions designed specifically to help users pay for virtual goods and currency in the thirty markets it serves. This means that the 1 billion mobile users served by Mobile First can now purchase virtual goods from participating merchants.
Mobile First has processed $250 million in mobile payments made with advertisers and mobile content providers since the company launched in 2003. Its virtual goods offering will work similarly to payment services already offered by Zong and Boku's Paymo, allowing users to simply enter their mobile number at a site and then confirm the purchase by entering a PIN that is texted to the number entered.
Mobile First claims the highest payouts in the industry and very simple integration processes. The company also promises to increase its global reach throughout 2010, beginning with Eastern Europe and China in Q1 and extending into Latin America, Europe, and Asia by the end of the year. Mobile First is just one of many firms entering the mobile payments segment of the virtual goods space in the past year, joining MindMatics, paysafecard, and Nokia.
Join us for the App Developers Conference – October 26-27, 2011 in Santa Clara
If you enjoyed this article, please consider sharing it!
Tech Career Expo @ SXSW
Engage! is now Digital Kids
