AdKnowledge Integrates CPA Ads Into BidSystem 3.0

 Today the ad network AdKnowledge announced that it will integrate CPA ads into today's release of BidSystem 3.0. This will give advertisers the ability to bid for leads generated on a CPA basis in Facebook and MySpace applications. Other ad inventory in the BidSystem network will continue to be auctioned on a cost-per-click basis. By integrating CPA into BidSystem 3.0, AdKnowledge has become the fifth largest online advertising market (behind Google, MSN, Yahoo!, and Facebook). 

CPA leads bought by advertisers through BidSystem will be served through Super Rewards, a leading ad offer network acquired by AdKnowledge in July of this year.  AdKnowledge is therefore promoting the new version of BidSystem as a superior advertising method for reaching consumers in environments where keywords are ineffective, such as online games and on social networks. The company also wants to get more mid-size advertisers active in Super Rewards' offer wall. 

The new version of BidSystem will put Super Rewards in a unique position in the ad offer space. After being purchased by AdKnowledge, Super Rewards was already in a position where it no longer had to rely on third-party affiliates to provide it with ad inventory. Through BidSystem, Super Rewards will be able to serve more unique ads in its inventory. Super Rewards will also have better control of its inventory quality, thanks to the deals being made directly with its parent company. 

AdKnowledge is also looking to expand the range of brands active in the CPA space. The company believes that many of its cost-per-click advertisers would like to have presence in the social media space, preferably through games or other popular apps. Since AdKnowledge employs a sales team of 75 people (out of 230 total employees), the company feels it's in a very strong position to get midrange advertisers into a space previously dominated by larger companies like Netflix. 

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