Ijji.com Revenue Up 30% With Sometrics

By Chris Sherman On November 30, 2009 · Leave a Comment

Over the holiday break the virtual economy analytics firm Sometrics announced that it had boosted revenue by 30% for client portal site Ijji.com. The jump in revenue was generated specifically by the now-controversial ad offer channel. Sometrics allowed Ijji.com to optimize the way ad offers were presented to users, leading to more users choosing to accept them in order to gain the portal's G Coins virtual currency. Sometrics expects to see Ijji.com's revenue increase by a further 10 to 20% in the future, as the site continues to optimize based on analytic data.

According to the company, one of the major problems Ijji.com was facing with ad offers was breakage. Users were beginning offers but not completing them. Sometrics saw a 15% increase in the number of Ijji.com users who would complete offers after the portal made changes based on analytic data. This in turn drove the 30% increase in revenue.

Sometrics also helped Ijji.com make changes in the way it was presenting ad offers to users. Sometrics analyzed the demographic data of Ijji.com users and then helped the portal take steps to make sure that ad offer networks with the most demographically relevant ads displayed to users first. Sometrics helped Ijji.com remove a step from the process of accepting ad offers and create an interface that let users quickly toggle between different ad offer networks supported by Ijji.com.

Ijji.com is operated by the American arm of Korean MMO publisher NHN and hosts a variety of freemium MMO games, including Drift City, Soldier Front, Lunia, and Gunz: The Duel. Ijji.com serves over 9 million registered users. The company seems to be preparing for a year of major growth in 2010, with a slate of upcoming game launches that includes Huxley: The Dystopia, Alliance of Valiant Arms, and Soul of the Ultimate Nation.

Sometrics focuses on offering online game and virtual world operators a product that manages ad offer networks in much the same way that an adserver manages multiple online banner ad networks. It also serves roughly 4000 ad offers of its own, with an average eCPM of over $700. Sometrics launched with good timing, just ahead of the ad offer network boom that occurred earlier this year. It is not known what, if any, effect changes to ad offer networks that occurred as a result of the ScamVille scandal may have had on variables like breakage.