Zynga Milestones: 100M Monthly Uniques, Goods Drive 90% of Revs
Farmville developer Zynga lays claim today to another user
milestone, this time announcing that more than 100 million unique users
play its games every month.
The company points to user stats
for its two most recent launches, Café World and FishVille — Café
World, launched in September, has already surpassed 9 million daily
active users; since its launch earlier this month, FishVille tallies
more than 6 million daily active users. In a possible move to divert
attention on its paid offer relationships, which have tested the
company's reputation among industry professionals, it additionally
boasts that direct user purchases of virtual goods account for
approximately 90 percent of Zynga's revenues.
Speaking to the
milestones, Zynga CEO and founder Mark Pincus said, "Our games continue
to delight and connect players as they immerse themselves in their
worlds of farming, fishing or running a restaurant," and, "with the
popularity of virtual goods today, we are in the early stages of a new
economy that could grow and shape the future of the Web."
Related Articles:
Join us for the App Developers Conference – October 26-27, 2011 in Santa Clara
Zynga Milestones: 100M Monthly Uniques, Goods Drive 90% of Revs
Farmville developer Zynga lays claim today to another user
milestone, this time announcing that more than 100 million unique users
play its games every month.
The company points to user stats
for its two most recent launches, Café World and FishVille — Café
World, launched in September, has already surpassed 9 million daily
active users; since its launch earlier this month, FishVille tallies
more than 6 million daily active users. In a possible move to divert
attention on its paid offer relationships, which have tested the
company's reputation among industry professionals, it additionally
boasts that direct user purchases of virtual goods account for
approximately 90 percent of Zynga's revenues.
Speaking to the
milestones, Zynga CEO and founder Mark Pincus said, "Our games continue
to delight and connect players as they immerse themselves in their
worlds of farming, fishing or running a restaurant," and, "with the
popularity of virtual goods today, we are in the early stages of a new
economy that could grow and shape the future of the Web."
Related Articles:
Join us for the App Developers Conference – October 26-27, 2011 in Santa Clara
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