With social games development reaching an inflection point, third parties which base their business model on providing the tech components of social games may be in for a windfall. One such company, Vivaty, today announced a back-end tech solution for social game creators, its Social Gaming Platform.
Writing on the company blog, Vivaty co-founder and CEO Keith McCurdy calls the launch of the platform "an important evolution for the company."
The launch is the result of two years of development, says McCurdy.
"For the last two years we've built the core pieces of our web services and gaming platform…built and iterated upon a variety of services, such as virtual economy management, content management, points and leveling, social features (e.g., badging, gifting, emoting), chat and friends lists, social network integration, [and] analytics."
Pairing the platform with what the company is calling On-Demand Web Services will power a number of social features, including ecommerce, content, communication, and live operations needed for social games and applications, as well as full 3D characters and levels using Flash.
Says the company: By removing the headaches and costs of back-end services from a Flash developer’s worries, and by raising the bar in quality…highly interactive and immersive social games can be quickly and efficiently developed, launched, and operated well below today’s typical cost. Flash game developers can then spend their time and efforts on the user experience, graphics, and user interface, without spending money and time on server features, reliability, scaling, databases, and other server side operational challenges.
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