Vivaty Takes Social Games Back-end Platform Live

With social games development reaching an inflection point, third
parties which base their business model on providing the tech
components of social games may be in for a windfall. One such company, Vivaty, today announced a back-end tech solution for social game creators, its Social Gaming Platform.

Writing
on the company blog, Vivaty co-founder and CEO Keith McCurdy calls the
launch of the platform "an important evolution for the company."

The launch is the result of two years of development, says McCurdy.

"For
the last two years we've built the core pieces of our web services and
gaming platform…built and iterated upon a variety of services, such as
virtual economy management, content management, points and leveling,
social features (e.g., badging, gifting, emoting), chat and friends
lists, social network integration, [and] analytics."

Pairing the
platform with what the company is calling On-Demand Web Services will
power a number of social features, including ecommerce, content,
communication, and live operations needed for social games and
applications, as well as full 3D characters and levels using Flash.

Says
the company: By removing the headaches and costs of back-end services
from a Flash developer’s worries, and by raising the bar in
quality…highly interactive and immersive social games can be quickly
and efficiently developed, launched, and operated well below today’s
typical cost. Flash game developers can then spend their time and
efforts on the user experience, graphics, and user interface, without
spending money and time on server features, reliability, scaling,
databases, and other server side operational challenges.

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