GoPets, a site that
engages users by having them "raise" customizable 3D pets downloaded
onto their desktop, was sold to social games developer Zynga, according
to a Facebook post by GoPets founder Erick Bethke. Says Bethke on the
post: "we have sold our company into Zynga!" Bethke is now working for
Zynga in its San Francisco headquarters.
Virtual pets in the
GoPet universe operate as 3D "companions" which are downloaded to a PC
desktop; they also visit the desktops of other GoPets users. GoPets
currency buys a variety of goods for one's pet.
the new environment at Zynga, Bethke says, "the near-religious level of
metrics driven process is excellent. Hiring across all disciplines."
GoPets was founded in 2005, has been based in Seoul, and before the acquisition, reportedly employed 55 staffers.
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