League Of Legends Partners With Fatfoogoo

By Alicia Ashby On August 11, 2009 · Leave a Comment

Today transaction provider Fatfoogoo announced that it would provide e-commerce solutions for the upcoming freemium RTS title League of Legends. This highly-anticipated game will ship in Fall 2009 as one of the first major Western-developed freemium games, though developer Riot Games did not confirm it would be freemium until last month. League of Legends will also be available in Europe in Fall 2009 and China in early 2010.

"We set out to create 'League of Legends' as an extremely high quality
title and chose Fatfoogoo for its complete and powerful e-commerce
solutions," said Brandon Beck, co-founder and CEO, Riot Games.
"Fatfoogoo's monetization software solution fits perfectly with our
offering, enabling us to focus on delivering a fun and competitive strategy
game to players in an extremely accessible way."

Services Fatfoogoo will provide for League of Legends include management of both of the game's major storefronts (in-game and at the game's official website), pricing, promotion, rebates, and vouchers. Fatfoogoo will also handle payment services for League of Legends, including credit card payments and the issuance and redemption of pre-paid cards for the game. Payment services will include processing individual payments and e-wallet management for the game's two virtual currencies, Riot Points and Influence Points.

The partnership with League of Legends is perhaps Fatfoogoo's most high profile gaming partnership recently announced. Fatfoogoo has in the past partnered with Digital River as part of the company's in-game commerce solution, the online avatar service mEgo, and the casual MMO CampFu. League of Legends is by contrast a project that some gamers have been eagerly anticipating for years. It may very well be many RTS fans' first experience with freemium gaming. Fatfoogoo may be able to use this deal to exert powerful influence over core gamers' opinions of microtransactions.