EA, MSFT Push Microtransactions With Madden
The latest entry in Electronic Arts's flagship franchise Madden NFL, Madden 10, goes on sale this week. Among the DLC options for the $59.99 title will be virtual items users can purchase in order to enhance performance in their game. Among the options for Madden 10 owners are perks that make recruiting easier, the ability to keep star players from retiring, or the ability to maximize a player's growth for a single season. A package containing all of these items retails for $10, or about 800 Microsoft Points.
Players must also pay for the right to challenge other players in online matches using the game's hardest difficulty, called All Madden. The ability to start multiplayer Online Franchise modes is also being treated as a virtual good. Players must enter a code packaged with the game in order to be able to use this feature. Players who buy used copies will not be able to access this feature. Last month EA released NCAA 10, which allowed users to purchase microtransaction items in Online Franchise mode but did not require code input to access the game mode.
With EA encouraging more microtransaction content than previously seen in console games, Xbox 360 manufacturer Microsoft is taking steps to make sure players will be able to make their purchases with ease. The company has added support for PayPal to the Web portion of its Xbox Live service, which allows users to buy Microsoft Points they can spend on DLC packs and downloadable games. Purchasing Microsoft Points previously required that users have access to a credit card.
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