The senior executive from Electronic Arts was giving interview after interview, touting EA's renewed commitment to digital goods and item-based microtransactions. But now, that's all been overshadowed by even bigger news — that Pleasants has up and left his post as president of global publishing and chief operating officer of Electronic Arts to take up the CEO role at social games developer Playdom.
The news signals the latest in a number of high-profile executive departures at Electronic Arts and is a veritable feather in the cap for Playdom, a company poised for growth in the rapidly evolving intersection of social networks, games, and virtual goods.
Said Pleasants in a statement: "Online gaming is the fastest-growing sector of the gaming industry, and social gaming, in particular, is transforming the way people play and experience games. With its expertise understanding player behavior, Playdom is uniquely well positioned to lead the industry….I'm thrilled to join Playdom."
The hire dovetails nicely with the recent signals from Playdom that its co-founder and now former CEO Dan Yue had designs on a role within the organization which focused more on product development. Herewith, Yue assumes the role of Chief Product Officer, and will "continuing to shape the company's product strategy and oversee the development of games from its two studios."
In related news, Electronic Arts has announced a fleet filling of the COO position left vacant by Pleasants — vice president of Microsoft Interactive
Entertainment, and one time EA COO, John Schappert has opted to fill the slot.
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