Zoosk Takes $6M For Social Dating

Today the social dating site Zoosk announced that it had taken a $6 million third round of funding led by existing investor Canaan Partners. This follows a $4 million round taken last June which itself followed an undisclosed first round. Zoosk is a dating service that's designed to be integrated with social network profiles users have already created on major social sites like Facebook, MySpace, Hi5, Friendster and Bebo. Zoosk monetises through sales of premium site memberships, microtransaction sales of Zoosk Coins users can spend on virtual gifts, and advertising. 

"Zoosk is redefining the online dating experience for millions of
singles, and it is presenting a real challenge to traditional online
dating companies," said Deepak Kamra , General Partner
at Canaan Partners. "Our team has helped many companies in the online
dating and social web markets, such as Match.com, break through to new
levels of growth. With its current momentum, we believe Zoosk is
positioned to become of the largest online dating companies in the
world. We continue to be impressed with Zoosk's success and are excited
to participate in its next stage of growth."

Currently Zoosk is undergoing a period of explosive growth, going from 16.5 million users in January to more than 30 million as of this writing. Users can create new profiles by signing up at Zoosk.com in addition to simply by embedding Zoosk into their social network profiles. The unique service Zoosk offers customers is the ability to create matches across social networks based on profile data, so a Facebook user could be matched with a user on Hi5 or Bebo. Users can also integrate music and movie lists from Last.fm and Netflix into their dating profiles.

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