FlowPlay Raises $1 Million, Licensing Tech To Others

By On April 22, 2009 · Leave a Comment

FlowPlay, the creator of tween and young teen virtual world OurWorld, has raised $1 million. That's enough to carry the company over into profitability CEO Derrick Morton told TechFlash. OurWorld, launched just over a year ago, mixes casual games with a larger narrative and social environment. FlowPlay previously raised $500,000 in angel funding and a $3.7 million Series A round in February 2008.

OurWorld is free-to-play, but users stop leveling up eventually unless they upgrade to a $5.99 membership. Users can also buy virtual goods separately, with the average user spending $6 per month on gifts, furniture, and avatar clothes.

OurWorld currently boasts 1.3 million registered users, with many signing up in the past two months after a distribution partnership with Miniclip. Morton expects OurWorld will pass the 2 million mark within two months. But OurWorld's users aren't FlowPlay's only source of income. Apparently the company has begun licensing out its technology to other companies. Morton expects to announce a deal in the coming weeks.

“We are a hair’s breadth away from profitability,” said Morton. “This [investment] is to make sure we get there.” [via TechFlash]