Last winter, Planet Cazmo hosted a concert series with three artists from Sony Epic Records and Interscope Geffen A&M Records. Today it announced that Jive Label Group's Ciara would be joining in with a concert this Saturday to support her upcoming album "Fantasy Ride." The concerts are pre-recorded, but seem to be a hit with users, who keep asking for them, says CEO Mike Levine. Along with a branded space in Cazmo, they also make for a great, relatively simple way to connect with fans.
“The Planet Cazmo concerts are a great way to extend the reach of our artists, using innovative digital platforms – a format which allows fans to interact with music in new ways," Jeff Dodes, Senior Vice President of Marketing and Digital Media, Jive, said in a statement.