Online scrapbooking site Scrapblog today announced that it had closed a $4 million round of venture funding with existing investors Disney's Steamboat Ventures and Longworth Venture Partners. This round brings Scrapblog's total funding to $7.5 million. This comes shortly after the launch of Scrapblog's Marketplace feature,
which allows users to purchase premium virtual goods for use in
creating online scrapbooks
.

Currently Scrapblog serves an audience of approximately 2 million registered users, who have created 4 million online scrapbooks. In addition to the Marketplace, Scrapblog monetizes through sales of print versions of online scrapbooks and offering advertiser-sponsored virtual goods for use in creating them. [via TechCrunch]

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