Diesel Jeans Launching Virtual Goods Campaign in Home.

Home, which is launching to open beta on the PlayStation 3 tomorrow, is already attracting brands. Diesel Jeans is  launching a campaign to users buy virtual Diesel clothing ranging from free to £1.30, reports NMA.

Ben Lukawski, worldwide partner at Mindshare, which has developed the campaign for Diesel, said, "PlayStation Home not only offers Diesel the chance to engage with its target audience in a new way but more importantly demonstrates how media can close the loop moving from a communication to a distribution channel – in many ways a new high-water mark for retail brands." [via NMA]

Join us for the App Developers Conference – October 26-27, 2011 in Santa Clara