Viximio announced four new partnerships today. The virtual goods gifting platform will now integrate with gaming sites Quibblo and WorldWinner and social networking apps We're Related and My Sports Career. When I spoke to Viximo CEO Rob Frasca last month at the Virtual Goods Summit (where the company was signing deals after only a few short pitches), he noted that all the company needs to succeed is a strong call to action for gifting. With Quibblo asking users to create and share their own quizzes, it sets the stage for prizes and user-designated incentives. We're Related and My Sports career focus on connections through family, a strong motivator, or shared sports histories, which seems great for themed gifts. WorldWinner is a more traditional casual game portal, but Frasca noted that even that offers multiple touchpoints for sharing virtual goods, whether in challenges, wins, or surrenders.
"We have created the only complete virtual goods solution from content creation to merchandising and payment processing. Not only is our expansive library of virtual goods appealing to many online and mobile publishers but the monetization opportunities are endless," Frasca said in a statement. "We are thrilled to have these new publishers on board and will soon be joining forces with an exciting mobile partner around our virtual goods platform."
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